ABOUT US
COMPANY NAME
BenderRods
LOCATION
Selangor, Malaysia.
ESTABLISHMENT
July 2023
TELEPHONE
+60 010 932 8969
BUSINESS DESCRIPTION
Fishing Rods & Accessories
Brand Overview
Bender is a performance-driven fishing rod brand founded in 2023, created to meet the growing demand for high-sensitivity, lightweight, and reliable fishing rods. Our brand philosophy is built around delivering functional performance that enhances the angler's experience rather than focusing solely on raw power.
Market Performance & Track Record
Bender entered the global market with its first product series, UltroBender 24, positioned in the ultralight category. The series achieved strong commercial success, recording over 2,000 units sold internationally from a single model—a significant milestone for a newly established brand.
In 2025, Bender expanded aggressively into the Southeast Asia region, successfully introducing our products to key fishing markets including:
Indonesia
Singapore
Thailand
Philippines
Vietnam