Bender Rods Announces Major International Expansion

Bender Rods is expanding into 15 new countries across Asia and Europe, marking a major step in its mission to bring premium fishing equipment to anglers worldwide.

New Markets

The expansion targets regions selected for their strong fishing culture, market potential, and service infrastructure.

Asian Markets

Thailand – Diverse freshwater and saltwater opportunities
Philippines – Rapidly growing sport fishing scene
Vietnam – Emerging market with a passionate angling community
Singapore – Hub for premium tackle enthusiasts
Hong Kong – Strategic gateway to the greater China market

European Markets

United Kingdom – Rich tradition of freshwater angling
France – Wide range of environments from rivers to the Mediterranean
Germany – Strong bass and predator fishing community
Netherlands – Innovative and progressive fishing market
Spain – Growing sport fishing industry

Five additional European markets will be announced in Q2 2026.

Local Partnerships & Distribution

Bender Rods is partnering with premier local distributors in each country, chosen for their expertise and commitment to customer service. Each market will feature a network of authorized dealers, all trained extensively on Bender Rods technology, product range, and service standards.

Product Availability

Initial launches in the new markets will include:

Ultra Bender 24 Series – Flagship ultralight rods
Elite Series – Professional-grade equipment
Pro Series – High-value, entry-level performance
Premium Apparel – Complete outfit solutions for anglers

Additional product lines will be introduced over time based on regional fishing styles and local demand.

Vision for the Future

This international rollout is a key step toward Bender Rods’ long-term goal of becoming the global leader in premium fishing equipment, serving every major fishing market worldwide.

"Quality knows no borders. Anglers everywhere deserve access to the best equipment, and that's exactly what we're delivering with this expansion."

— CEO, Bender Rods International

Further announcements will follow with dealer locations, launch events, and special introductory offers in each new market.